To address this, Newport distinguishes between “deep work” and “shallow work”, encouraging people to avoid distractions, which cause them to lose focus and stop wasting time and start doing the work that actually brings the most value.
The expert defines deep work as any professional activity carried out in a deep state of attention, without distractions, which requires the use of our full cognitive capacity. For him it all boils down to this simple formula:
(Time spent) × (Intensity of concentration) = High added-value work performed.
The author points out that, through periods of 60 and 90 minutes, great states of attention and concentration can be established without distractions and ensuring that the mind works at its maximum splendour and potential.
“Deep work is any professional activity performed in a deep state of attention, without distractions, which requires the use of the totality of our cognitive capacity”.
Newport’s tips for staying focused at work
Companies have a wide range of tools and resources at their disposal to help employees increase their concentration at work through deep work. For Newport, the first step is to provide a space for this purpose.